From Coca-Cola and Kraft to leading Glory Foods and building the International African American Museum, Michael brings an operator’s experience and a strategist’s perspective to your next challenge.
Helping leaders understand what moves people, choose a clear direction, and turn insight into action.
Choose the path that fits your organization. Michael leads the work, bringing experience across business, culture, and community.
For consumer-facing companies and leaders pursuing growth, relevance, or a new direction.
Consumer insight, identity-led brand strategy, positioning, and executive advisory grounded in the realities of running a business.
Explore Brands & BusinessesFor museums, cultural institutions, and nonprofit leaders building their next chapter.
Institutional strategy, leadership and board alignment, community engagement, and sustainable revenue, including Contruence Membership.
Explore Museums & NonprofitsLooking for a fresh perspective for your conference, board, or leadership team?
Explore SpeakingOrganizations often begin with what people do. Contruence begins one layer deeper: who people believe they are, who they want to become, and what their choices communicate about identity.
Identity is the strategy. Everything else is execution.
Brand value now flows to organizations that help people feel closer to who they aspire to be.
The distance between who people are today and who they aspire to become. Brands that help close it earn loyalty and lasting value.
What changes when strategy begins with the identity transformation the consumer seeks rather than the product the company makes?
Read on LinkedIn ↗Why durable advantage lives beneath packaging, claims, and other execution-layer choices.
Read on LinkedIn ↗What category meaning can teach leaders about identity, aspiration, and consumer choice.
Read on LinkedIn ↗
“His passion and dedication ... empowered and inspired our team and our efforts.”Wilbur Johnson, Chairman of the Board, International African American Museum, 2019
“He has a great ability to connect vision, strategy and implementation in a way that is credible, thoughtful, grounded...”Randy Zeno, CEO, President & Board Director, Consumer & CPG
“Michael is a strong, strategic thinker and has proven to be very valuable in helping to develop a new direction for Glory Foods.”Jacqueline Neal, Senior Business Strategy & Marketing Executive
Michael Boulware Moore has spent his career at the intersection of strategy, culture, leadership, and human behavior, across major consumer brands, entrepreneurship, executive leadership, cultural institutions, boards, public life, writing, and speaking.
As Founding President & CEO of the International African American Museum, he led its $125 million capital fundraising effort and helped guide the museum's architectural, curatorial, and programmatic development. The museum was later named one of TIME's World's Greatest Places 2024.
A stronger brand, a stronger institution, or a fresh perspective for your audience. Start with the challenge you want to address.